Suddenly saw new awesome Aircel Plans

Tata Docomo has already taken the big step to break the backbone of the already popular networks like Airtel, Vodafone, Idea with its killer call offers like 1 second for 6 seconds in local calls, and now Aircel follows the same.

Although the plans are not similar to that of Tata Docomo, they are good enough of pull the subscribers towards them. The only thing they have to set right is the availability of the network all around, as many regions are yet to receive the network installation and availability of the SIM cards.



Here are the various call offers lately introduced as special packs –

• RC 45 – Offer for 1 paisa per 2 seconds to any local number from the Aircel number. This offer is available for 30 days.
• RC 4 – The same call plan of 1 paisa per 2 seconds, valid for 2 days time.
• RC 11 – Offer for Aircel to Aircel unlimited calls to one particular number, for a single day.
• RC 66 – Offer for Aircel to Aircel unlimited calls to one particular number, for 7 days.

Aircel has the same offer for STD but after the first 2 months, you need to recharge with RC 52 to continue with the STD call offers.
One more advantage of Aircel over the other networks is the GPRS service which is available at Rs. 14 for 3 days, and Rs. 94 for the whole month, and the browsing is unlimited.

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50 Paise STD

Hritik Roshan, the pied piper of "Telelyn"stands out in his fancy clothes, pulling in all the telecom "rats" or should I say, (calling) rates, and dumping them down the hill.

At 50 paise a minute, it is actually cheaper to call, then to send a post-card!

And its not only Reliance. Airtel, Idea and Vodafone too have reduced rates to similar levels* conditions apply!

Why have these rates unraveled so quickly and to such low levels.

I don't reckon that volume growth will in any way make up for the 50% reduction. I feel that there are 2 factors behind this reduction in rates.

1) The first: New Entrants:

Etilsalat DB (of Dubai) and UniNor (a JV of Unitech and Telenor of Norway) have received licences to roll out service at national level. Maybe this is a Grand Welcome being planned by our existing players for the new kids on their block. It should definitely push back the break even point by a few years.

2) The Second: Spectrum Allocation:
The one rarity in the telecom space - Spectrum. Spectrum is nothing but the frequency (in lay mans terms) allocated to the telecom operators. Think of it as the width of the road that cars drive on. The wider the road, the lesser the jams. Similarly the more the spectrum with the operators, the lesser the network congestion. And one way of justifying the use of more spectrum is by showing more subscribers.

All I can say is that it only gets interesting from here onwards. Bills will fall in real terms as rates for voice and SMS fall to 50 paise.

Now its upto the operators to make up for fall in revenue from other value added services such as dialer tunes, internet usage etc